MUJI

3d animation

Concept

Brand motion exploration for MUJI, focusing on translating its minimalist philosophy into subtle, functional motion design.

This project explores how restrained motion, natural lighting, and simple spatial composition can support MUJI’s brand values without overwhelming the product.

By placing the products in a calm home environment, the motion design emphasizes comfort, clarity, and everyday usability while maintaining consistency with MUJI’s
visual identity.

Project Type

Brand Motion/ Spec Project

Program

Cinema 4D, Redshift, After Effects, Premiere Pro

Storyboard

Sketch
Progress

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