Kodak

Rebranding System

Concept

The Eastman Kodak Company is an American public company that produces various prod- ucts related to its historic basis in analogue photography. Kodak provides packaging, functional printing, graphic communications, and professional services for businesses around the world. Its main business segments are Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, and Consumer and Film.It is best known for photographic film products, which it brought to a mass market for the first time.

Programs
Photoshop, InDesign, Illustrator, After effect

Logo

The idea designed of logo deeply embodies the core concepts of Kodak products and draws significant inspiration from scanner designs. This innovative logo not only reflects Kodak's advancements in image processing and digital technology but also integrates elements of scanning technology into its visual design in a sophisticated manner . The logo's graphics are meticulously crafted, incorporating lines and shapes that evoke the appearance of scanners.

Logo animation

Poster

Stationery