Kodak

Rebranding System

Concept

While historically celebrated for bringing photographic film to the mass market, the century-old Eastman Kodak Company has evolved into a global leader in printing, graphic communications, and consumer film.

This rebranding concept honors Kodak’s rich heritage while focusing on its dual ecosystem: modern printing services and disposable film cameras. Driven by the tangible mechanics of these two core offerings, the motion design seamlessly translates print and analogue elements into a dynamic visual language. It is a modern celebration that perfectly echoes the timeless philosophy—capturing a "Kodak Moment" and freezing life's beautiful fragments into lasting memories.

Programs
Photoshop, InDesign, Illustrator, After effect

Logo

The idea designed of logo deeply embodies the core concepts of Kodak products and draws significant inspiration from scanner designs. This innovative logo not only reflects Kodak's advancements in image processing and digital technology but also integrates elements of scanning technology into its visual design in a sophisticated manner . The logo's graphics are meticulously crafted, incorporating lines and shapes that evoke the appearance of scanners.

Logo animation

Poster

Stationery

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